Setting up a business is super easy, but what really becomes a challenge is growing it to an extent where it gives you significant returns. Your small business does not have to remain small! The biggest mistake one could make…
It feels like answer engines have taken charge of revamping everything in town, including the search engine algorithm. Not too long ago, paid search was all about bidding high, tweaking ad copy, and seeing the traffic come in. But now,…
The hardest thing small businesses experience is being found in local searches. Not being seen by locals feels like something is missing, either in the content or strategy or you are missing local SEO strategies. Ironically, a marketer in the…
The way people search has changed. Has your strategy been kept up? Answer engine optimization isn’t simply another SEO trend. It’s the shift from presuming what users could select to understanding precisely what they need. Have you ever asked yourself,…
Imagine searching for something online, clicking on a link, and finding… nothing useful. Frustrating, right? When the user intent is ignored in a website’s content strategy, that is exactly how users feel, and they just bounce. It is a pretty…
So, you drop in a query on Google’s search bar expecting an instant answer, but you get links and pages to scroll through until you find your answers. That sounds like a battle for direct and precise answers, right? And…
