The Complete Rebranding Journey - Grotec Farms x Alev Digital
Rebranding
Grotec Farms
March 2023
How Did Grotec Farms Meet Alev Digital?
In 2018, Grotec Farms began transforming agriculture with its premium NARC G1 garlic (Elephant Garlic). Starting as a small farm, it grew into a mission-driven enterprise focused on quality, innovation, and uplifting farming communities, earning recognition locally and globally.
Grotec Farms partnered with Alev Digital to refresh its brand and reflect its vision. Together, they designed a new logo and crafted a story emphasizing sustainability, excellence, and community impact. The rebranding built trust and strengthened connections with farmers, distributors, and consumers.
Today, Grotec Farms is a global symbol of progress, showing how great partnerships and purposeful branding can create lasting change.
About Alev Digital
Alev Digital is a full-service branding and marketing agency. We help businesses grow through thoughtful and impactful brand transformations with a well-defined strategy. We focus on understanding what makes each client unique and creating strategies that build recognition, engage audiences, and drive growth.
With Grotec Farms, we aimed to help the brand reach its full potential locally and globally. We reimagined its identity to highlight its values and showcase its leadership in agriculture.
Challenges Identified In The Rebranding Journey
Grotec Farms had established itself as a quality garlic producer, but its brand identity did not reflect its innovative practices, sustainability efforts, or leadership in the industry. The challenges included:
We Figured Out A Strategy!
With our expertise in digital branding, Alev Digital created a branding strategy to address each challenge, enhancing Grotec’s local appeal while maintaining its international reputation. Here are the highlights of this journey.
Logo Change: Check!
Tagline That Kicks: Check!
Consistent Brand Voice: Check!
Logo Change: Check!
We created a new logo for Grotec Farms to reflect its core values and goals.
Key Changes:
• Value-Driven Elements: The new logo includes symbols representing Grotec’s values—innovation, empowerment, independence, farming excellence, and industry leadership.
• Modern, Natural Colors: Earthy greens conveyed freshness, sustainability, and a strong connection to nature, with a vibrant green at the center symbolizing vitality.
Visual Story: The logo tells the story of Grotec’s journey and values:
• Innovation: Leading the way in NARC G1 garlic production.
• Industry Leadership: Elevating Pakistan’s garlic industry.
• Farming Expertise: Mastering garlic farming.
• Independence: Aiming for garlic self-sufficiency in Pakistan.
• Export: Ensuring smooth exports of local garlic.
• Empowerment: Supporting local farmers and growers.
Tagline That Kicks: Check!
A brand identity is half-cooked without a slogan or a tagline that speaks for itself. Alev knew exactly what fits in and proposed the taglines that resonated with the aims and vision of Grotec. To strengthen Grotec’s brand message, we created taglines that capture its vision and mission:
• “A Garlic Independent Pakistan”
• “Farming Excellence Since 2018”
Each tagline reflects the core values and mission, offering flexibility in various contexts.
Consistent Brand Voice: Check!
We ensured a consistent brand voice across all platforms, aligning with Grotec’s quality, sustainability, and innovation values. We also created unified packaging, social media content, business cards, and digital banners to reinforce the brand’s premium image and commitment to sustainability and quality. This helped strengthen Grotec’s identity and connect with audiences more deeply.
Results and Outcomes
The rebranding of Grotec Farms successfully elevated the brand’s identity, boosting recognition and engagement. With a stronger visual presence and consistent messaging, Grotec saw significant growth in local sales and community loyalty while expanding its reach through new partnerships and market opportunities.
Stronger Brand Identity
The refreshed brand image was viewed as professional, reliable, and approachable. Social media engagement increased significantly, and the follower count saw remarkable growth. Customers felt aligned with the brand values and participated more in community posts.
Local Market Growth
Sales surged by 35% due to the updated packaging and branding. Partnerships with local grocery chains expanded market reach. Customers welcomed the improved image and responded positively to the high-quality products.
Engagement and Loyalty
Emphasizing sustainability and empowerment gained loyalty from farmers and customers. Community presence strengthened through engagement initiatives. The brand’s focus on shared values deepened customer trust and support.
Partner with Alev Digital to Transform Your Brand
This successful rebranding of Grotec Farms is just one example of how Alev Digital can help your brand thrive. We help established businesses and growing local businesses looking to modernize and digitize their marketing strategy. Our skills and expertise focus on branding, strategy, and marketing plans. We opt for an attention-to-detail approach to help you with everything from logo design to comprehensive branding strategies. We focus on long-term success for your business.
A creative marketing agency that wants to rescue all clients tired of working with marketers that talk the talk but don’t walk the walk. Alev believes in no-nonsense marketing strategies and execution that give measurable results.